{"product_id":"willyan-rojas_2026_farmers16","title":"Willyan Rojas","description":"\u003cp\u003e\u003cstrong\u003eWe are very happy to introduce Willyan Rojas to our Farmers series! This year’s coffee is a washed Pink Bourbon from his farm Finca La Montañita in Huila, Colombia. A fresh and vibrant coffee with flavours of passion fruit, crisp pomelo, and heavy floral notes reminiscent of jasmine and lilac.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWillyan comes from a family of coffee producers and started his own farm, Finca La Montañita, in the mid-90s. But it wasn’t until the late 2000s that he began focusing on specialty coffee instead of conventional coffee production. To develop the quality of his coffee, he travelled to other farms across Colombia’s coffee regions and deepened his understanding of how farming, harvesting, and processing affect the final cup.\u003c\/p\u003e\n\u003cp\u003eThe long-term work with research and development is truly reflected in this coffee. From the careful picking to the washed process, the cup feels clean, intense, and very lively, with a clear expression of both fruit and floral aromatics.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn important part of this development has also been the collaboration with Caravela Coffee and their PECA program - Programa de Educación a Caficultores - where producers receive support in areas such as farming, processing methods, and quality. The program is built on long-term relationships and practical work directly on the farms, helping producers improve both quality and sustainability based on their own conditions and challenges.\u003c\/p\u003e\n\u003cp\u003ePink Bourbon is also a variety that truly thrives at high altitudes in Huila. The combination of altitude, climate, and the washed process gives the coffee its vibrant acidity, intense floral character, and fresh fruitiness.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor us, it feels especially exciting to work with Willyan for the first time. This coffee is a great example of how careful work from farming to processing can truly be experienced in the cup.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eCoffee Facts\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Willyan Rojas Zambrano\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Pitalito, Huila - Colombia\u003cbr\u003e\u003cstrong\u003eFarm:\u003c\/strong\u003e Finca La Montañita\u003cbr\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 1750 m.a.s.l.\u003cbr\u003e\u003cstrong\u003eVariety:\u003c\/strong\u003e Pink Bourbon\u003cbr\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Washed\u003cbr\u003e\u003cstrong\u003eFlavours:\u003c\/strong\u003e Fresh and bright, with flavours of juicy passion fruit, crispy pomelo, and a scent of heavy florals\u003c\/p\u003e","brand":"Farmers","offers":[{"title":"250 g \/ Hela Bönor","offer_id":56810976379204,"sku":"Farmers16","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/2213\/9300\/files\/J_N_Farmers16_Willyan-Rojas_2026_Packshot_bg.jpg?v=1780393307","url":"https:\/\/johanochnystrom.com\/products\/willyan-rojas_2026_farmers16","provider":"Johan \u0026 Nyström","version":"1.0","type":"link"}