What a summer it’s been! Endless Summer turned out to be exactly the success we’d hoped for – and then some. You sold it, brewed it, and shared it with your guests in the most amazing way, and we absolutely smashed our goals. We’ve now stopped roasting it for the year, but Jonas is already exploring which green coffees might be featured in next year’s version. And yes – we’ve got some exciting contenders lined up.
We wrapped up the season under the stars at Stockholm Film Festival’s Sommarbio in Rålis, where we served coffee and matcha to hundreds of visitors every evening. A beautiful reminder of how much fun it is to meet people with what we love most.
But now, we’re looking ahead! Autumn is full of activity, news and opportunities – and we’re so happy to have you with us.
This year’s Barista Cup is being held right here at our roastery, 30–31 August. It’ll be a weekend filled with energy, competition nerves and truly great coffee. And right after the semi-final on Saturday, we’re throwing open the doors for a proper get-together – with music, an (unofficial) latte art battle, ping pong, food trucks, beer and pinball. A night for all of us who love coffee – and the perfect chance to keep the conversations going after the day’s events.
At the same time, our Christmas coffee is starting to take shape. Roasting starts on 15 October, and as always, we’re kicking things off with an early bird campaign to make it easy for you to get started with sales. This year, the Christmas coffee will also be joined by our exclusive Geisha trio – a limited-edition set of holiday microlots we think your customers are going to love.
Speaking of Christmas – the tea calendar from Dear Tea Society is back! A Gathering of Friends features twelve organic teas, each repeated so there’s something to enjoy all through December. It’s a much-appreciated gift for both shops and corporate customers – and a perfect boost for winter sales. Pre-orders opened back in June and flew off the shelves, but there are still a few left – so be quick if you want to get your hands on them!
See the full Christmas selection from Johan & Nyström and Dear Tea Society here.
Matcha keeps growing in popularity. Both Dear Tea Society and our Modest Matcha are doing incredibly well – and if you haven’t yet added it to your menu or shelf, now’s the time. Beautiful new matcha accessories from Hario are arriving soon in Europe, making it even easier to create an eye-catching matcha setup in your shop or café.
In Finland, we’re thrilled to share that Bold Statement and Witty Lemon have just been listed in S-Group stores – a big and exciting milestone for us, opening the door to even more opportunities ahead.
In September, we’re also taking part in Nordic Tech Week, where Kungsträdgården will be buzzing with thousands of tech enthusiasts over two days. And yes – we’ll be right in the middle of it all with our pop-up coffee bar, because the future tastes better with coffee.
We’ve also got some tasty single origin coffees coming up. First up are three different lots from Wicho Valdés in Guatemala – a small-batch Prime, a Farmers filter coffee - plus a Farmers Espresso! Carefully calibrated, fruity, and absolutely delicious.
Behind the scenes, we’re fine-tuning our beloved House range. Nothing major, just some well-chosen tweaks that we believe will make a big difference. More on that soon!
So – we’re heading into the most intense, but also most exciting part of the year. With campaigns, launches, and sales in full focus – and as always, with our shared goal of serving better coffee.
Thanks for being with us. Let’s keep going and close out 2025 in style!
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