JOHAN & NYSTRÖM
SUSTAINABILITY & DIRECT TRADE
Sustainability – a certainty
SUSTAINABILITY AT EVERY STAGE
The absolute most important thing for us is that coffee production is sustainable, all the way. It starts with the plant, which thrives in fertile and nutrient-rich soil, surrounded by diverse vegetation. In short, it's a nature that grows and lives freely, not dictated by mass production. Those who truly understand this, who know their environment and coffee cultivation, are our producers. Individuals who, just like us, share the passion for coffee that grows, harvested, and is processed with care!
Bags filled with the finest green coffee arrive at our facility in Länna, where we take on the responsibility for sustainable and gentle treatment. Our roasters are powered by biogas, and we utilize hydropower in production – small but vital steps to minimize our footprint. Even the final step, the delivery to our customers, is done in partnership with a company that offsets 100% of the carbon footprint.
We care about our planet and collaborate with producers and partners who share the same values. Now and always!
BETTER COFFEE
PLANT TO CUP
Independent Verification
Enveritas
We know that you care about how the coffee you drink is grown, processed, and sourced. We also know that there is no one-size-fits-all solution for the challenges faced by farms worldwide that produce that coffee. We believe that the best way to help farmers is to invest in them. Improvements to a supply chain do not happen overnight. They take time, dedication, and resources.
That is why we have partnered with Enveritas, an independent nonprofit organization, to assess sustainability issues in our supply chain.
Enveritas works to provide roasters, farmers, consumers, and other stakeholders with a deeper understanding of the most challenging issues facing today’s coffee producers. Enveritas offers roasters like us, who are committed to working toward solutions, an opportunity to help advance meaningful social, environmental, and economic change throughout their supply chains.
CLOSE RELATIONS
DIRECT TRADE
We want more people to be able to drink really good and sustainable coffee and are convinced that the road there is based on transparency throughout the value chain. From the plant. To the cup. To get there, we have to look at the conditions they are today and respond to and in many cases improve them. And we do. By buying directly from the producer, we can be sure that everything is going right - there are no intermediaries that can cause unclear information.
But we are not content! In addition to transparency and clarity, we have added two more criteria for we to label a coffee with Direct Trade: long -term and close relationships. Together with our Direct Trade producers, we evaluate the coffee and plan for the future. In this way, we strengthen both our own and each other's operations. Together we get better!
DO YOU WANT TO READ MORE
OUR PRODUCERS
Our producers are located where coffee thrives - in the coffee belt. It spans 20 degrees latitude north and south of the equator, covering regions such as Central America, South America, and Africa.
WHAT IS SPECIALTY COFFEE?
To fairly compare and evaluate coffee quality worldwide, the Specialty Coffee Association (SCA) has developed a 100-point scale. Any coffee scoring 80 points or above qualifies as speciality coffee.
PHILOSOPHY & VISION
We are one with our suppliers, there is no “us” and “them”. We work together, regardless of if it’s a cooperation of producers or an individual family farm. The fundamental point is, they are dedicated people who all grow and export coffee in a sustainable way. Together, we become strong.
