news & stories

Some stories stay with you long after you hear them. Earlier this spring, as we once again welcomed Ben Carlson, co-founder of Long Miles Coffee Project, to our roastery, I was reminded why we do what we do – why relationships in coffee matter, and why the work we put into sourcing is so much more than just buying green beans.

Better coffee is not only about what ends up in your cup. It’s also about how it’s grown, how the soil is cared for, and how farming can help create a healthier planet. That’s why we’re proud of our collaboration with FAF Coffees in Brazil, one of our long-standing partners.

Today, FAF is much more than just a farm. They have built a network of like-minded producers and launched projects that move coffee farming forward. One of the most ambitious is Future Farmers – a program that helps producers step by step transition into regenerative agriculture.

What a summer it’s been! Endless Summer turned out to be exactly the success we’d hoped for – and then some. You sold it, brewed it, and shared it with your guests in the most amazing way, and we absolutely smashed our goals. We’ve now stopped roasting it for the year, but Jonas is already exploring which green coffees might be featured in next year’s version. And yes – we’ve got some exciting contenders lined up.

Choosing coffee should be as natural as choosing good bread or fresh vegetables – yet few people truly think about the difference between ordinary coffee and coffee that is carefully selected, sustainably produced, and expertly roasted.

Exciting news for 2025! We’re kicking off the year with three new tea characters in Dear Tea Society, highly anticipated Farmers coffees, and a unique collaboration with Hario at Nordic Coffee Fest in Gothenburg! Plus, we’re launching our new summer coffee, Endless Summer, just in time for the warmer days!

Want to know more? Click and read about everything we have planned!