The absolute most important thing for us is that coffee production is sustainable, all the way. It starts with the plant, which thrives in fertile and nutrient-rich soil, surrounded by diverse vegetation. In short, it's a nature that grows and lives freely, not dictated by mass production. Those who truly understand this, who know their environment and coffee cultivation, are our producers. Individuals who, just like us, share the passion for coffee that grows, harvested, and is processed with love!

Bags filled with the finest green coffee arrive at our facility in Länna, where we take on the responsibility for sustainable and gentle treatment. Our roasters are powered by biogas, and we utilize hydropower in production – small but vital steps to minimize our footprint. Even the final step, the delivery to our customers, is done in partnership with a company that offsets 100% of the carbon footprint.

We care about our planet and collaborate with producers and partners who share the same values. Now and always!

We want more people to enjoy truly delicious and sustainable coffee, and we firmly believe that the path to achieving this lies in transparency throughout the entire value chain – from the coffee plant to the cup. To get there, we must assess the current conditions and address and improve them whenever possible. And that's exactly what we do. By purchasing directly from the producers, we ensure that everything is done right – there are no intermediaries causing unclear information.

But we don't stop there! In addition to transparency and clarity, we have added two more criteria for us to brand our coffee as Direct Trade: long-term commitment and close relationships. Together with our Direct Trade producers, we evaluate the coffee, plan for the future, and strengthen both our own and each other's businesses. Together, we become better!

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The Bobolink is a small, finch-like bird that spends its winters in South America. As the metallic, bubbling chant that forms its song became increasingly rare, coffee farmers felt the need to take action – deforestation for coffee cultivation (among other reasons) was stealing the bird's habitat. This is where the Bob-o-link project began.

A small sub-project within this extensive, long-term initiative is "For a healthy soil," which we run in collaboration with FAF Coffees. The funds go towards agronomists who work on-site, assisting Bob-o-link producers in maintaining fertile and healthy soil over time. The goal is to reduce reliance on artificial fertilizers and instead find more efficient and sustainable methods to work with the land. The agronomists develop individual plans with each producer, and these plans are evaluated annually.

In addition to an initial sum to kick-start the project, a portion of 5 SEK per kilo of our Bob-o-Link espresso sold always goes towards this project.

Read more herer