Strawberry Fields
There are coffees you drink – and coffees you disappear into. Strawberry Fields is pure escape into a sun-drenched burst of red berries, sweet watermelon, and ripe plums. Naturally processed and wildly juicy, this single origin coffee is light, playful, and packed with flavour. A sip is all it takes to leave the everyday behind. Grown in the highlands with care and passion – crafted to brighten your day. Lost in a grey moment? One cup, and you're back in the sunshine.
ROAST PROFILE A light, careful roast to balance all the wildness. We keep the acidity alive to lift the natural sweetness, while preserving the rich notes of red berries, watermelon and plum. No heavy hand needed – just a bright, clean finish.
ORIGIN The contents of the bag rotate with the harvest seasons – but the flavour profile stays the same. Right now, you’ll find a natural coffee from a group of smallholder farmers in Guji, Ethiopia.
In the highlands of Guji, Ethiopia, smallholder farmers play a vital role in producing exceptional coffee. This coffee comes from the Raro Boda kebele in the Guji zone of Ethiopia, where over 700 smallholder producers cultivate landrace and locally selected varieties on small family plots at 2300 meters.
Once picked, the cherries are delivered to a local washing station where they undergo Natural processing. This method, which involves drying the cherries in the sun, allows the coffee’s rich, fruity flavours to shine. The result is a vibrant cup with notes of red berries, watermelon, and plum, reflecting both the skill of the farmers and the careful processing.
Ethiopia, the birthplace of coffee, is home to regions like Guji, known for their unique flavour profiles and traditional farming techniques. Through partnerships with washing stations these smallholder farmers are able to bring their high-quality coffee to a wider audience while preserving the legacy of Ethiopian coffee.
The Flavours series is where we truly elevate the natural flavours of each coffee. Most of the coffees are single origin, but as the contents of the product change with harvest seasons, occasionally a blend might better suit the flavour profile.
We work with some of the world’s best coffee producers, many of whom are part of our Direct Trade program. The coffee comes from specific, often small, lots, and is always of the highest quality. The series ranges from safe and familiar to more adventurous and bold flavours. Flavours is perfect for those seeking an exceptional cup where the coffee’s unique taste and character truly gets to shine!
We have four different coffee series. From House where the flavors are more family, to Prime that offers the absolute top of special coffee quality.
House is the foundation we stand on and here we offer specialty coffee From some of the 15 producers we work closely. Everyone is among the best in the world. Each coffee in the series has its unique mix and taste profile. Thanks to the width of the series, we dare say that there is a taste for (almost) everyone. We vary origin and recipes to follow the harvest periods that vary during the year between different parts of the world. This way we make sure that the coffee is always fresh, the flavors the same and your cup really good. In this series you will find several different espresso and brew coffee. Whole beans and ground.
Flavours Is all about lifting the natural flavors in every coffee. The contents of the bag change in line with the harvest periods that vary during the year in different parts of the world. Most coffee is single Origin, but sometimes we can feel that a mixture is what is best in line with the coffee's taste profile. Flavours is perfect for those who are looking for an exceptional cup. A cup that really accentuates the unique taste and character of the coffee.
Farmers is a tribute to the skilled and dedicated producers. With most people we have long and close relationships. We buy limited quantities of specific tickets that distinguished themselves in our tastings. It may be the variety, or a specific part of the farm that really got the best in the coffee. The flavors of these coffee are often sweet and floral with hints of fruit or berries. They broaden the views about how coffee can taste. It is with pride that we highlight our producers and their fantastic crafts.
In the series Prime we offer the spearhead of specialty coffee. The quality and taste is unbeatable and it is often an experience in itself to drink one of these coffee. We release them only 3-4 times a year, making the coffee in the series extremely rare and very sought after. We only have around 200 bags at a time! These coffee is often of an exclusive variety, produced by modern and innovative methods. For those looking for the ultimate coffee experience, we dare to guarantee that the Prime series will satisfy even the most sophisticated taste preferences.
We specialize in specialty coffee, which means that all the coffee we purchase scores at least 80 points on a 100-point scale – a grading system established by the international coffee organization SCA.
We hold high standards for the producers we work with, both in terms of sustainability and quality. Both aspects demand more and come at a cost, which we gladly pay. The right price is worth every cent!
10 years or more – that's how long we have been working with several of our producers. Simply because they are the best, and we know and trust each other. When we begin new collaborations, which also happens from time to time, we do so with the intention of celebrating 10 years and beyond with them as well. Our close and longstanding relationships are built on a shared philosophy and a desire to improve the conditions for coffee farmers worldwide. Through sustainability and quality!
