CHRISTMAS AT THE ROASTERY

The Christmas coffee is a classic filter coffee, and it's available both pre-ground and as whole beans, so you can brew it just the way you like! If you're looking for our go-to recipes and best dosing tips, you'll find them among our brewing guides.

Well, the question might actually be "how can other coffee cost half as much as your coffee?" A very large portion of the coffee produced in the world is not sustainable. For coffee to be priced as low as it is in the grocery store, the green coffee beans undoubtedly need to have been purchased at a very low price. In most cases, at a price where coffee producers can't make any profit on their product, or in the worst cases, even lose money. The coffee we purchase is of higher quality (specialty coffee), but we also pay a higher price for it, often far above the market price. Feel free to learn more about our purchasing philosophy and our Direct Trade efforts; I hope that answers your question.

To fairly compare and evaluate coffee quality worldwide, the Specialty Coffee Association (SCA) has developed a 100-point scale. Any coffee scoring 80 points or above qualifies as speciality coffee. Reaching 80 points or more requires the coffee to possess various attributes, and the more complex the flavours and aromas, the higher the score. Read more about specialty grade coffee here.

We know that we buy coffee in a responsible way, trust our producers, and feel that our customers trust us. However, we still want to have it verified by an independent third party.

Enveritas is a non-profit organization (NPO) that works with coffee producers worldwide. Their mission is to shed light on and improve their conditions and livelihoods while advocating for sustainability in the coffee industry – two aspects that go hand in hand. Their work is based on the United Nations Development Programme (UNDP) and is funded by us – the roaster – the individual coffee farmer does not need to pay anything. Enveritas also identifies and highlights gaps in the various certifications that exist in the coffee industry today.

In addition to working directly with farmers, Enveritas provides assistance to buyers and roasters in finding coffee that has been sustainably and ethically grown – this part is called Enveritas Verified. It's beneficial for anyone who wants to contribute to a better world!

The absolute most important thing for us is that coffee production is sustainable, all the way. It starts with the plant, which thrives in fertile and nutrient-rich soil, surrounded by diverse vegetation. In short, it's a nature that grows and lives freely, not dictated by mass production. Those who truly understand this, who know their environment and coffee cultivation, are our producers. Individuals who, just like us, share the passion for coffee that grows, harvested, and is processed with love!

Bags filled with the finest green coffee arrive at our facility in Länna, where we take on the responsibility for sustainable and gentle treatment. Our roasters are powered by biogas, and we utilize hydropower in production – small but vital steps to minimize our footprint. Even the final step, the delivery to our customers, is done in partnership with a company that offsets 100% of the carbon footprint.

We care about our planet and collaborate with producers and partners who share the same values. Now and always!